Your message is more powerful
when written professionally.
Copywriters are versed in the art of persuasion
through written words. They can skillfully guide a prospect from
initial interest to a compelling desire to buy your product.
Copywriters know how to express the message you want to convey,
whether its purpose is to build investor confidence, educate customers,
or drive sales.
I collaborate with professional copywriter Lisa Banks to produce
materials that meet your communications objectives.
Lisa's writing has earned accolades from creative directors, marketing
experts, and CEOs. She holds an MBA with concentrations in marketing
and international business. Her experience encompasses such heavyweight
positions as in-house writer for Japan's largest telecom, senior
copywriter for a busy national ad agency, and a multitude of freelance
contracts in the USA, Canada, and Japan.
Lisa crafts your message to suit your medium. Your company can communicate
more powerfully through the services of a professional copywriter
for:
Slogans • Product and company names •
Brochures
Websites • Online ads • E-zines • Newsletters
Handbooks • Manuals • Catalogs • Presentations
Advertising campaigns (print, radio, TV, interactive)
Speeches• Product packaging • Direct marketing
Corporate videos • Sell sheets • White papers
Reports • Press kits • Testimonials
Customer and employee communications • And more
Lisa also provides Japanese-English translation services
and offers contacts for translation of other languages.
You can see Lisa's resume, writing samples, and details about working
arrangements at www.lisabanks.com
Lisa Banks, MBA, Copywriter
Phone: (352) 328-7020
Email: lisa@lisabanks.com
|
If
you've never hired a copywriter before
Small business owners often struggle with writing their
own advertising and marketing materials. Many don't know about
the secret weapon called a copywriter.
Copywriters are much more than fancy wordsmiths. They're marketing
specialists with an ear to the ground. And they work
as much with small businesses as they do
multinational corporations. Copywriters know why
a certain flow of ideas in a sales letter can get a response
of 20%. They are not grammarians and proofreaders
(although most have a good handle on that stuff). They craft
the message that hits your customer right in the heart.
Many of advertising's most prominent figures were copywriters.
David Ogilvy, one of the fathers of modern advertising and
founder of Ogilvy & Mather, wrote in "Ogilvy
on Advertising" that he had been infinitely more
valuable to his clients as a copywriter than on their board
of directors.
Copywriters do research, interview customers, and write materials
that help companies reach goals like increased sales,
customer awareness, lead generation, client education,
etc. Their talent goes far beyond words: they can recommend
new approaches for your communications. Because copywriters
spend their lives perfecting the art of communication and
persuasion, their writing can double and even triple
the results of your marketing endeavors.
Some other reasons to hire a copywriter are:
• Save your time for core business activities
• An objective viewpoint
• For fresh ideas on how to reach customers
To find a good copywriter, you can start by asking people
you know in advertising. Some copywriters come from journalism
backgrounds. Some come from a background in marketing. Others
are engineers or other specialists who have a love for writing
commercially. You should contact a few copywriters and ask
to see their samples.
If you like what you see, discuss your project with them and
then talk budget. Fees can run from $35 for novices to over
$100 per hour, but you should be able to negotiate a project
fee. That way you don't pay more even if they end up spending
more time. It's an investment that will prove well worthwhile
when you see your materials bringing in more business.
If you'd like to find out more about Lisa's fees and how she
works, just e-mail lisa@lisabanks.com
and she'll send you an info packet with project fees, client
experience, and samples. |
|
