Advertising

Advertising is a message designed to promote a product, service, or idea. It informs, influences, persuades, appeals, entertains... but most importantly, it sells.

You compete with not only other operators in your industry, but with the thousands of marketing messages vying for your prospect's attention every day. You have a matter of seconds before he or she flips the page or hits delete. What is it about your ad that will catch their eye and prompt a visit to the store?

There are many kinds of ads depending on the media you choose to reach your prospects and the purpose of your communication with them.

Branding ads seek to position your product and company by projecting a distinct, memorable image. When creating a brand image for your company, you'll need to pay diligent attention to consistency and effectiveness of your overall image.

Direct response ads offer a product for sale immediately. These strive solely to sell a product, often through use of a coupon or toll-free number. These can be found in print and online. Format and design is fairly different from branding oriented ads.

Online ads can entice a prospect to your website and encourage immediate sales or loyalty-building interaction. More dynamic than traditional advertising, the Internet allows for options like banners on related websites, e-mail marketing, and mini-sites. These are effectively ads that build a customer relationship and produce directly measurable results.

I provide creative services for advertising across all media. You'll find it easy to adapt your images for different sizes and media with the flexibility and responsiveness I can offer.

No matter the medium or purpose, advertising may be your prospect's first exposure to your brand or product. Make sure it's effective. Contact me today for professional ad design.