Your
message is more powerful
when written professionally.
Copywriters are versed in the art of persuasion through
written words. They can skillfully guide a prospect from
initial interest to a compelling desire to buy your product.
Copywriters know how to express the message you want to convey, whether its
purpose is to build investor confidence, educate customers, or drive sales.
I collaborate with professional copywriter Lisa Banks to produce materials
that meet your communications objectives.
Lisa's writing has earned accolades from creative directors, marketing experts,
and CEOs. She holds an MBA with concentrations in marketing and international
business. Her experience encompasses such heavyweight positions as in-house
writer for Japan's largest telecom, senior copywriter for a busy national ad
agency, and a multitude of freelance contracts in the USA, Canada, and Japan.
Lisa crafts your message to suit your medium. Your company can communicate
more powerfully through the services of a professional copywriter for:
Slogans • Product and company names • Brochures
Websites • Online ads • E-zines • Newsletters
Handbooks • Manuals • Catalogs • Presentations
Advertising campaigns (print, radio, TV, interactive)
Speeches• Product packaging • Direct marketing
Corporate videos • Sell sheets • White papers
Reports • Press kits • Testimonials
Customer and employee communications • And more
Lisa also provides Japanese-English translation
services and offers contacts for translation of other languages.
You can see Lisa's resume, writing samples, and details about working arrangements
at www.lisabanks.com
Lisa Banks, MBA, Copywriter
Phone: (352) 328-7020
Email: lisa@lisabanks.com |
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If
you've never hired a copywriter before
Small business owners often struggle
with writing their own advertising and
marketing materials. Many don't know about
the secret weapon called a copywriter.
Copywriters are much more than fancy wordsmiths. They're marketing
specialists with an ear to the ground. And they
work as much with small businesses as they
do multinational corporations. Copywriters
know why a certain flow of ideas in a sales letter can get
a response of 20%. They are not grammarians
and proofreaders (although most have a good handle on that
stuff). They craft the message that hits your customer right
in the heart.
Many of advertising's most prominent figures were copywriters.
David Ogilvy, one of the fathers of modern advertising and
founder of Ogilvy & Mather, wrote in "Ogilvy
on Advertising" that he had been infinitely more
valuable to his clients as a copywriter than on their board
of directors.
Copywriters do research, interview customers, and write materials
that help companies reach goals like increased sales,
customer awareness, lead generation, client education,
etc. Their talent goes far beyond words: they can recommend
new approaches for your communications. Because copywriters
spend their lives perfecting the art of communication and
persuasion, their writing can double and even triple
the results of your marketing endeavors.
Some other reasons to hire a copywriter are:
• Save your time for core business activities
• An objective viewpoint
• For fresh ideas on how to reach customers
To find a good copywriter, you can start by asking people
you know in advertising. Some copywriters come from journalism
backgrounds. Some come from a background in marketing. Others
are engineers or other specialists who have a love for writing
commercially. You should contact a few copywriters and ask
to see their samples.
If you like what you see, discuss your project with them
and then talk budget. Fees can run from $35 for novices to
over $100 per hour, but you should be able to negotiate a
project fee. That way you don't pay more even if they end
up spending more time. It's an investment that will prove
well worthwhile when you see your materials bringing in more
business.
If you'd like to find out more about Lisa's fees and how
she works, just e-mail lisa@lisabanks.com and
she'll send you an info packet with project fees, client
experience, and samples.
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