Experience

“Creativity is the
clothing ideas come
dressed in”

Summary Of Qualifications

• Creative director at advertising agency (Adbiz)
• 8+ years as professional graphic designer
• Experienced in design of web, multi-media, and print materials from concept development to production
• Knowledgeable in search engine optimization and online marketing

Work Experience

Creative Director
Adbiz, Gainesville Fl
Present

• Oversee agency’s creative department.
• Responsible for maintaining agency quality
standards, endeavor to produce highest level of creative without going over budget.
• Research client companies, target markets,
products, and competition in preparation for projects.
• Meet with clients, work with account executives and copywriters to formulate marketing strategy and differentiate marketing message.
• Work with copywriter to develop message and ensure consistency of copy and image.
• Foster strong agency relationships with clients: answer client questions, present creative concepts and support account executives.
• Supervise design production and prepress setup, troubleshoot technical issues.
• Oversee programmers, explain requirements and make sure functionality is implemented correctly.
• Develop new agency service offerings, coordinate packaging and pricing of new services.
• Research best practices in online marketing and search engine optimization, share knowledge with co-workers.
• Conduct brainstorming sessions to generate creative concepts, ideas, and image.
• Contribute to suggestions for appropriate media to reach target market.
Notable Projects
• Spearheaded implementation of content creation services for digital signage broadcast networks.
• Designed multimedia presentations for promotion of agency’s digital signage content services at industry tradeshow. Presentation gained attention of president of company whose digital signage software was used, presentation subsequently used by retailers and as part of promotional CD.
• Initiated web hosting service offering to provide added value to customers and an additional revenue stream for agency.
• Manage development of online portal including site architecture, layout, and design. Work on optimization of revenue-generating aspects such as advertising, directory listings, and affiliate sales on the site.

Graphic & Web Designer
Adbiz, Gainesville Fl
2002-2003

• Design and production for advertising campaigns, corporate identity, marketing collateral, packaging, and posters for B2B and B2C industries.
• Website development, including Flash animations.
• Developed interactive CD to promote agency’s sports marketing services.

Designer/Art Director
Freelance
1996-present

• Manage client relationships, deal with printers, and consistently meet deadlines for design projects.
• Complete design and web projects for a variety of clients, including Delsh Marketing Communications (Florida Food Service, Roger Wood Foods), Florida Digital Turnpike and Creative Communications, as well as other Mexican companies.
• Developed skills for problem solving, time management, and estimating project costs and timelines.

Graphic Designer
IKUSI-GS, Guadalajara, Mexico
1997-1998

• Served as marketing department’s in-house designer for one of the largest telecommunications companies in Mexico.
• Handled all internal graphic requests from the main office and 21 branches around the country.

Internships

• Silverscape Technologies (352 Media Group), Gainesville, Fl, 2001: web design internship program.
• Nutripack, Guadalajara, Mexico, 1996: graphic
designer in charge of package design. Continued to
work freelance for client after internship.
• Chamber of Commerce, Guadalajara, Mexico, 1995: designed collateral materials for “Young Entrepreneurs” program.

Professional Memberships

• Member of Gainesville Advertising Federation.
• Member of GAF ADDY® Awards Committee. Responsible for designing logo/image of ADDY® Award Show Banquet and collateral materials.

Education

1993-1997 Bachelor of Arts in Graphic Design
Universidad Autonoma de Guadalajara
Mexico

Languages

Spanish - Native
English - Written and spoken fluency
French - Conversational. Certificate of French Language Proficiency Level II

Computer Skills/Software

SCALA InfoChannel Designer, Macromedia Flash, Dreamweaver, Contribute , Adobe Photoshop, Illustrator, InDesign, QuarkXpress, Microsoft Office.