logos , corporate identity , design , advertising campaigns , packagind design , illustration , websites , copywriting Gabriela Zapien Graphic and web site design
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Web sites

Traditional websites, Flash animations, e-commerce, multimedia, interactive cds....

An online presence is a must in today's world of commerce and communications. But translating your company's image into this interactive, dynamic medium requires more than simply posting your printed material on the Internet.

It's crucial that you focus your online efforts in order to be successful. You need to define the goals of your site and make it work for you. The 4 most common website goals are:

1. Prospect acquisition: to gather qualified leads and prospects.
2. Sales/e-commerce: to sell products and services online.
3. In-house cost savings: to cut costs by automating in-house processes online.
4. Customer service: to improve customer service by providing answers to queries and complaints automatically.

The Internet gives rise to a lot of opportunities to reach customers in new ways. There's much to consider. Your results will be greater when you consult a design professional who can help you navigate the online medium's best practices.

1. Search engine optimization
2. Interactive user experience
3. Creation and organization of content
4. E-zines and e-mail newsletters
5. Online banners and advertising
6. Measurement of performance
7. Updates and maintenance
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You retain flexibility and control

While contracting an outside professional to create and maintain your website provides definite advantages, there is much to be said for the flexibility of updating the site yourself.

I provide clients with the option to make website edits themselves. This saves you fees for my time, and there's no need to wait until I can fit the work into my schedule. You'll gain the original design and services of a professional with the ability to change the site as you need, without worrying about affecting the site's design or functionality.

Contact me today ( ) to discuss your online goals and needs.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 
© 2004 Gabriela Zapien. All rights reserved. Content may not be reproduced or used in any manner without express permission.
Copywriting by Lisa Banks. Contact
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